The Consumer Technology and Durables sector faces massive challenges in 2022.
After huge growth last year, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability.
Despite the uncertainty, there’s still growth to be found for smart brands and retailers. GfK forecasts the industry will grow by 2% and $1.4bn total sales value this year. To stake your claim, you just need to know where to look.
-75%
Market growth deceleration in 2022
2.2 X
Higher shipping costs in 2022
+32%
2021 sales growth by premium brands
Why GfK
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.
Andrew Line
Head of Consumer PC & Visuals 4P Lenovo UK and Ireland
One platform that combines market, consumer and brand intelligence to show what sold and where, who bought it and why, and most importantly what will happen next.